nterprise Architecture Setup in the Digital Age: Critical Market Operations and Creating Customer Experiences
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During the 5 months of enterprise digital experience, I mainly focused on building a cognitive framework of consulting and communication architecture in 2 directions:
1. Build an easy-to-understand cognitive framework for digital solutions from the two aspects of technology/scenario, and talk about scenario-based communication with non-technical customers and technical communication with technical customers (completed)
2. Under the macro framework of the fourth industrial revolution (industrial interconnection, industrial intelligence), the corresponding enterprise operation and management organizational structure is constructed from the micro level (completed)
Based on the above two cognitive frameworks, we will go to the target market to expand digital business.
Building a cognitive framework for technical and scenario-based solutions in the field of digital transformation is a cognitive construction process that spans enterprise (business and commercial) functions, enterprise operations, informatization, dataization and digitalization, and requires a certain cognitive system of enterprise business, business and operation, as well as a basic cognitive system of informatization and data, involving many fields, which is not the focus of this sharing, so I will not describe it.
In this sharing, I would like to talk about my understanding of the organizational structure and operational changes of enterprises:
1. Any enterprise, whether it is manufacturing or service, or other industries, needs to be reformed and reconstructed from the traditional organizational structure to meet the development needs of the new industrial revolution.
2. Based on my cross-border comprehensive understanding of traditional enterprise functions, informatization, data, and management concepts, the adjustment of the new enterprise functional structure should focus on "large market operation" and "customer experience":
2.1 Market operation drives enterprise R&D
2.2 Market operation drives production management, and production management drives supply chain and warehouse management
2.3 The management of fixed assets, human resources and financial system of enterprises is only an auxiliary role in the enterprise
2.4 Customer experience is a new demand in the era of the Internet industry, and customer experience is a multi-dimensional complex, which I think should at least cover: visitor management, visitor navigation, enterprise display, product display and trial, and shopping experience
---- What I would like to say here is that in the customer experience, digital technology, VR/AR/MR, creative design, and 3D visualization play a very important role, and assisting the customer experience with creativity + network + digital/intelligent technology is the real corporate logo of the times.
1. Build an easy-to-understand cognitive framework for digital solutions from the two aspects of technology/scenario, and talk about scenario-based communication with non-technical customers and technical communication with technical customers (completed)
2. Under the macro framework of the fourth industrial revolution (industrial interconnection, industrial intelligence), the corresponding enterprise operation and management organizational structure is constructed from the micro level (completed)
Based on the above two cognitive frameworks, we will go to the target market to expand digital business.
Building a cognitive framework for technical and scenario-based solutions in the field of digital transformation is a cognitive construction process that spans enterprise (business and commercial) functions, enterprise operations, informatization, dataization and digitalization, and requires a certain cognitive system of enterprise business, business and operation, as well as a basic cognitive system of informatization and data, involving many fields, which is not the focus of this sharing, so I will not describe it.
In this sharing, I would like to talk about my understanding of the organizational structure and operational changes of enterprises:
1. Any enterprise, whether it is manufacturing or service, or other industries, needs to be reformed and reconstructed from the traditional organizational structure to meet the development needs of the new industrial revolution.
2. Based on my cross-border comprehensive understanding of traditional enterprise functions, informatization, data, and management concepts, the adjustment of the new enterprise functional structure should focus on "large market operation" and "customer experience":
2.1 Market operation drives enterprise R&D
2.2 Market operation drives production management, and production management drives supply chain and warehouse management
2.3 The management of fixed assets, human resources and financial system of enterprises is only an auxiliary role in the enterprise
2.4 Customer experience is a new demand in the era of the Internet industry, and customer experience is a multi-dimensional complex, which I think should at least cover: visitor management, visitor navigation, enterprise display, product display and trial, and shopping experience
---- What I would like to say here is that in the customer experience, digital technology, VR/AR/MR, creative design, and 3D visualization play a very important role, and assisting the customer experience with creativity + network + digital/intelligent technology is the real corporate logo of the times.
